Ciapple Founders Hussein Natsheh Employees: 4 Contact info: Tel: 00962 6 5335152 www.ciapple.com

Company Profile Ciapple is an R&D-based company that works in the field of computational intelligence by introducing applicable software solutions utilizing artificial intelligence technologies. We specialize in “Artificial Neural Networks” solutions, as well as other computational intelligence techniques such as “Fuzzy Logic” and “Genetic Algorithm”. Ciapple is registered in the Hashemite Kingdom of Jordan as a limited liability company under the name, “Business Applications of Computational Intelligence.” Ciapple offers intelligent tools that work like a pool of marketing experts and is capable of handling large numbers of customers efficiently. Our intelligent applications can help a company categorize its customers into any number of desired groups, measure the accuracy of customers’ segmentation, and calculate savings or revenues. Usages are customer retention, risk management, targeted advertising, up-selling and cross selling. Our competitive advantages are: v Adaptability to new customers who increase the system’s intelligence v Advanced, easy-to-use user-interference for parameter settings v Ease of installation as a standalone application without the need for a special infrastructure, or as a plug-in with any existing Business Intelligence database systems v Ability of measuring the accuracy of the segmentation v Most important, our products provide real-time clustering for expedient business decision- making Products and Services Business Intelligence & Data Mining Products: Target industries: Telecoms, call centres, Islamic banks, retailers, carriers, government ministries, online advertisers, security companies, Islamic insurance companies, statistical analysis firms. Customer Behaviour Tracker (CBT) CBT provides real-time segmentation of customers based on their dynamic consuming behaviour for customers retention purposes. Clustering Accuracy Measure (CAM) Tests and compares the accuracy and quality of customers’ segmentation results for risk management purposes and segmentation fine tuning of design parameters. Customized Computational Intelligence-Based Products: AutoVAS An automatic telecom Value-Added Services (VAS) system for cross-selling, up-selling & targeted advertising purposes. Target industry: Telecom operators and SMS advertising agencies Route Optimizer A smart optimal route-finder and organizer that assigns optimal paths for sales representatives, deliveries, order takers, cash vans and van sales. Target industries: Wholesalers, distributors, delivery services, carriers, route accounting solutions providers.