Qaleb Studio is an online platform that offers in-house created, pre-designed templates and mockups with authentic Arabic and Islamic flavour. Their high quality templates and mockups can be edited and customised online easily, instantly and downloaded by users of even minimal digital literacy.
Through their technology they aim to address The online visual Arabic content with:
- Compatibility with simple hardware: unlike conventional digital design tools, Qaleb Studio does not require hefty hardware, allowing any computer access to their digital product that is processed on the cloud, alleviating the load on the user's computer itself.
- Affordable software: Qaleb Studio's solution runs on a freemium model, through which the user is not required to pay any fees to utilise their design tool. Through this model, the user is only required to make a standalone payment should they wish to purchase images or mockups from their library. Their platform also offers a subscription model, through which users have the option to gain unlimited access to their extensive library of images, templates and mockups.
- Simplified learning curve: Qaleb Studio's user interface (UI) and user experience (UX) have been developed to be easily comprehensible by non-experienced users through minimising the required designing tools and providing an extensive library of pre-designed templates. It is important to note that most required demand is a simple ‘drag and drop’ to edit pre-designed templates or even design from scratch, making the design process a much quicker and easier one, while producing high quality digital content.
The sum of the earnings for Graphicriver.net (the biggest mockup selling website worldwide) was 250 million dollars in 2017, and 5% of the buyers were Arab. With more and more people in the Arab world using e-commerce and purchasing products online, and according to events data such as EXPO 2020 in the UAE and Fifa World Cup in Qatar, it is expected that the demand for such designs (templates) will grow to 15% by 2020. Their solution aims to address this growing demand.